Press Mentions - Covetella


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Doyenne: Covetella, Singapore's Fairy Godmother For Dressing Up

"Whether you are a working professional preparing for a wedding dinner, a socialite attending a themed gala, or a high school student going for prom night, Covetella's Founder Carol Chen has just the dress for any occasion."


Suitcase Magazine

Suitcase: Vol. 18

"Singapore fashion rental portal, Covetella, allows women to rent from a selection of  over 400 carefully curated premium dresses and accessories at a fraction of the price"


ChannelNewsAsia: StartUp

", a fashion rental platform that allows you to experience beautiful dresses and accessories without having to own them, as well as lend out your own to monetize your closet and help the environment."

CRIB: Spotlight on Carol Chen, founder of Covetella

"Today, the rental portal has evolved into one that makes designer wear accessible to everyone; its carefully curated array of dresses and accessories can be enjoyed at a fraction of the price with same-day delivery."


L'Officiel: Covetella's First Anniversary

 "Guests of the black-tie event – perched 71 floors high – not only saw stunning views of Singapore’s night skyline, they also had the opportunity to view hundreds of designer dresses and couture gowns from both international names and local designers JessicaCindy and Danny L."


The Straits Times

The Straits Times: Glam Up and Stand Out

“Entrepreneur Carol Chen goes for statement pieces to add a distinctive style to her outfit.”


The Business Times

The Business Times: Weekend Interview with Carol Chen

“Carol Chen's company, Covetella, turns any girl into a Cinderella, with its over-1,000 cocktail and evening gowns to wear for the night. Although there are no glass slippers to slip into, there are diamante heels for rent. Pumpkin coach not included.”


Vanilla Luxury

Vanilla Luxury: Dream Closet worth Half a Million Dollars

“Covetella’s brand new showroom gives you access to hundreds of designer dresses and accessories including brands like Tom Ford, Gucci and more”


Forbes Magazine

 Forbes: Meet The Entrepreneur

“With her start-up Covetella, savvy young entrepreneur Carol Chen has applied the principles of the sharing economy to these issues, creating a service that allows profligate fashionistas to utilize and monetize their brimming wardrobes, and women in need of a knockout new outfit to temporarily borrow something amazing at a fraction of its purchase price.”


Her World Magazine

Her World: Designer Style but High-Street Budget

“Covetella is Singapore's first online marketplace for fashion rentals. It offers Compliment Guarantee, so you don’t have to pay for a dress you didn’t have a good experience in.”


The New Paper

The New Paper: Socialites Renting Instead of Buying

“Covetella, a premier online dress rental destination, loans out high fashion cocktail dresses and evening gowns for the prom, gala dinner or company dinner and dance.”


The Honeycombers

The Honeycombers: Online Fashion Rentals

“Covetella offers an amazing range of sartorial options for any event – be it gala parties, proms, weddings, and even fancy vacays. From glitzy beaded gowns and cocktail dresses to luxe resortwear from the likes of Halston Heritage and Roland Mouret, the selections here will leave you spoilt for choice.”


The Finder

The Finder: Where to Rent Occasion Dresses

“Dubbed ‘your infinite dream closet’, that’s exactly what Covetella is. Shop from their wide range of styles, from cocktail dresses to party dresses and even summer dressed to turn heads at the beach.”


Vulcan Post

Vulcan Post: Covetella Makes Dressing Up A Lot Less of A Pain

“Covetella manages to marry our love for beautiful clothes and our budgets pretty well. If anything, it has shown that dressing up for big events doesn’t have to be a pain, and that we don’t always have to spend crazy amounts of money just to build our dream closets or wardrobes.”


Singapore Tatler

Singapore Tatler: What To Do with Your Gowns

“Headed by a team of curators, Covetella website is home to some serious Badgley Mischka, Monique Lhuillier and John Paul Ataker. This fashion eco-consciousness not only saves you storage space (and dry cleaning woes), it offers you a chance to do good. Covetella gives you the option of donating 40 per cent of your profit to the charity of your choice.”


Covered Asia

Covered Asia: Your Online Closet - Covetella

“COVETELLA is Singapore’s premier online dress rental destination, providing every woman with an infinite dream closet right at her fingertips. The website features a curated selection of designer dresses and accessories from all over the world, all of which can be enjoyed for a fraction of the price and delivered the same day”


Expat Living: Discover Designer Dress Rental

"Upon stepping into Covetella’s spacious and natural light-filled showroom at the Apex @ Henderson building in Alexandra, I’m greeted by Anastasia Vanderflit, the company’s ‘Fairy Godmother’, who helps ladies pick out their looks and gives personalised styling services."