‘A true measure of a person is not what they take from this world,
but what they give to it.’ – Amanda Dyer

Business owner and model well recognized for the Facebook group she created; Singapore Expat Women, Amanda Dyer visited us at Covetella recently when we had written to her to feature as our Icon. The fiery catch-up was signature Amanda, lively, fun and open-minded. Among the laughs and friendly conversation, one thing was very clear; she was un-apologetically herself, straight forward, honest and confident. She spoke to us about starting her career and daily life, one thing that stood out where three pieces of enduring career advice which can apply to any profession. 



Tell me a little about yourself

I’m Amanda. I’m a Canadian girl living in Singapore for over 14 years now. I live here with
my husband and three amazing kids. When I’m not running my family and chasing my children, I also run the famous Facebook group – Singapore Expat Women. We are a huge community of like-minded women who love everything about life in Singapore. We get together with regular events at iconic locations on the island and have been recognized recently by Facebook as the most engaged community of it’s kind in Asia. 

How would you describe your style ?

Effortless & timeless. I also like to be comfortable – clothes that fits well.

In your opinion, who or what has influenced you the most? How and why do you think so?

I would have to say my modelling career has been the single biggest influence in my life. Living in so many countries at a young age, It helped shaped me into someone who welcomes change and is excited by new experiences and meeting new people. That’s how SEW was born - out of the desire to meet new people and hear different stories. 

If you could give your younger self advice, what would you tell yourself when you were first starting out? What might you have done differently?

As a young model who was discovered at 14 years old, I was traveling the world and working with the biggest fashion designers from Milan to New York to Tokyo. For any young model starting out in the industry I would say this… be confident and stay on the path. Surround yourself with trustworthy people who have your professional interest at heart. Lastly, only work with credible photographers, stylist etc. To be the best, work with the best. I still stick by this mantra today for all the fashion work that I do.

What’s the best piece of advice you have received?

You can achieve anything you want in this world if you put your mind to it and create a program to achieve it. Just go get it! 


What has been your biggest professional success? How did you achieve it? How did it feel?

My professional success has come at two very different times of my life.
The first one was as a young model where I was jetting around the world working with the best designers and tearing up the runways of iconic fashion weeks from NY to Milan to Tokyo. I was also the face of many different campaigns and did multiple magazine covers, TVCs and billboards all over the globe – all as a teenager.

The second round of success is happening now, as we speak. SEW (as we are passionately known) is my pride and joy because of what it stands for and what it does for thousands of women – providing them with support, advice and companionship. This keeps me energized to keep growing this awesome community. My community is growing exponentially and I’m so blessed to call all these lovely women my friends. We are doing a bunch of events, workshops and just lots of digital engagement on the group. I literally have had over 500 women write me sharing how the community helped them through tough times etc. To hear this makes all the hard work worthwhile.
Also, my digital magazine Living 360 which was a passion project that I started 5 years ago, has grown into a globally recognized authority on all things travel, lifestyle, dining & culture. We have writers and tastemakers from around the world creating excellent content and our truly global readership has grown leaps and bounds.

What has been your biggest challenge?

Dealing with over 30,000 women across the Singapore Expat Women groups and getting them to play nice.. haha!

What surprising lessons have you learned along the way?

I genuinely believe that most people are nice (even the bad ones).. you just need patience and eventually you can always win any battle with kindness.

What is your #1 key to success and why do you think it has been so vital to you?

Be kind to others, and they will be kind to you. This sounds so cliché but I have always believed in this and it has worked out very well for me.


What does a typical workday or week look like for you?

• I’m up early and get the kids ready for school.
• Once they leave, I’m on the laptop taking care of admin duties for SEW.
• By mid-morning, I’m dealing with retailers who stock my candle line Maison by Amanda Dyer (if I’m not shooting for a client)
• Hit the gym before lunch
• Lunch meeting with prospects or friends
• Back on the laptop on SEW admin duties and wait for kids to come home
• Hang with the kids and have dinner, and put them down
• Late night admin duties for SEW
• Sleep (or at least try to)
• Repeat

What’s next for you?

I’m starting a new life with my family very soon in Manly, Australia. We are packing up our lives in Singapore and starting our new Aussie adventure. We really cannot wait…

If you could have dinner with anyone, dead or alive, who would you choose and why?

To be honest in my profession and journey in life so far, I’ve been blessed to have met with so many amazing people and so there’s nobody on the wish list at the moment. If I want to meet someone, the world is small enough and I usually can get to them.

How do you want to be remembered? What do you want your legacy to be?

I want to be remembered by this quote I live my life by: ‘A true measure of a person is not what they take from this world, but what they give to it.

How do you balance your work with your personal life?

Very easily.. you just need to prioritize what’s important and dedicate set times for it/them. Everything else, you work around this. For example, when the kids are home after school and we are hanging out and preparing dinner etc – I don’t take calls and respond to emails. I dedicate this time solely to what’s important to me. 
In one word – discipline

An intriguing personality, who can certainly handle it all. Our take from our exchanges from the lovely Amanda is simply :


With a fast paced and somewhat hectic lifestyle in Singapore it gets difficult to stay focused on goals and staying true to who we are. At Covetella we believe YOU can do it all, if YOU focus on what’s important to you.

Stay tuned to hear from more inspiring women on our Coveted Icon Series.

Loves, Covetella


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